Откройте кампанию "Эрмитаж. Снято на iPhone 11 Pro" от Apple — уникальный монтаж в 4K, показывающий великий музей через профессиональную камеру.

Electronics

The Hermitage Museum Shot on iPhone 11 Pro

Other Electronics Campaigns

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The Hermitage Museum Shot on iPhone 11 Pro

Description

In 2020, Apple collaborated with TBWA to create an extraordinary content campaign in Russia titled Эрмитаж. Снято на iPhone 11 Pro – кинопутешествие по великому музею, showcasing the unparalleled capabilities of the iPhone 11 Pro camera through an immersive five-hour cinematic journey inside one of the world's most iconic museums, the Hermitage. Filmed in a single continuous 4K take without any recharging interruptions, the film reveals 45 halls and 588 masterpieces of global art, accompanied by a captivating musical score. Directed by Aksinya Gog, this unique storytelling approach highlights the device's superior technology in capturing intricate details, lighting nuances, and the vibrant atmosphere of the museum’s spaces, from the Jordan Staircase and Military Gallery to the modern ballet performances and the stunning ceilings of Raphael’s Loggias. The campaign seamlessly blends technological innovation with cultural artistry, inviting viewers to experience art history through a fresh, accessible lens. With an evocative soundtrack featuring renowned composers such as Anton Schwartz, MUJUICE, Katsuhiro Oguri, Gabriel Prokofiev, and Kirill Richter, available on Apple Music, the campaign further reinforces Apple’s commitment to creativity and premium user experience. By integrating Apple Music and directing audiences to learn more about the iPhone 11 Pro’s features and connecting via Instagram, the campaign delivers a multi-dimensional brand experience. Positioned within the electronics and technology sector, this visually and emotionally rich content elevates Apple’s product narrative by demonstrating sophisticated filmmaking potential, ensuring deep engagement with tech-savvy and culturally attuned audiences alike. This campaign exemplifies how cutting-edge technology can be employed to preserve and celebrate cultural heritage in an innovative digital format.

Credits

Client

Apple

Agency

TBWA

Production House

TBWA\Media Arts Lab, USA

Director

Axinya Gog

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