AIB Financial Planning Services | Secure Your Future | Clapboard Ad Archive

Financial Planning

Description

In November 2023, Droga5 Dublin, part of Accenture Song, launched an integrated campaign for AIB’s new financial planning services, encompassing pensions, investments, and life insurance. This campaign, aptly named AIB Financial Planning, aims to transform how people view financial planning by highlighting the lasting value of life’s most treasured moments. Under the new brand positioning, the campaign, titled "For the life you're after," reflects the evolving attitudes of customers towards success and what truly matters in life. Through relatable storytelling, it portrays friends navigating various life stages while enjoying meaningful experiences, reinforcing the idea that smart financial planning supports the life you aspire to live. The campaign is broad in scope, rolling out across multiple channels including TV, social media, content partnerships, cinema, digital audio, outdoor advertising, and features a collaboration with DAA. With a concise and direct call to action — Think your money can do more for you? Book a chat with us at aib.ie/make-a-plan — AIB invites audiences to engage with financial planning in a personal and approachable way. This campaign represents a significant milestone for AIB as it introduces its refreshed brand identity and reaffirms its commitment to guiding customers toward a secure and fulfilling future.

Credits

Client

AIB

Agency

Droga5

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Campaign Proposition

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Creative Device

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