A New POV - 43rd Annual Telly Awards | Clapboard Ad Archive

A New POV, the 43rd Annual Telly Awards campaign for 2022, cements the Telly Awards’ status as the definitive barometer for excellence in video and television content across all screens, leveraging a winners’ reel that foregrounds both the depth and diversity of talent recognized that year. As an integrated effort positioned firmly within the media and entertainment market, the campaign orchestrates a curated montage that assembles highlights from leading brands such as ViacomCBS, Warner Bros. Worldwide TV Marketing, Sony Music Entertainment, Microsoft, ESPN, and PBS Digital Studios, alongside work from ambitious innovators like Mytonomy, Freethink, Nice Shoes, CTRL5, Feed the Children, Square, Crunchyroll, and Fast Company. Showcasing this broad cross-section not only signals the awards’ inclusive ethos but reinforces its credibility as a platform through which global industry players — established giants and emerging disruptors alike — seek meaningful validation and visibility among peers. The campaign’s creative approach sits squarely within what Clapboard’s taxonomy would classify as FORMAT#1—Demonstration, allowing the winning content to speak directly to the caliber and creativity being recognized without reliance on narration, celebrity endorsement, or dramatization. Instead, the awards themselves take center stage as the product, with the reel functioning as a living portfolio that demonstrates the tangible benefits of not just winning but participating in the Tellys amid an increasingly global field. The sharp rise in international submissions — spanning Australia, Mexico, Germany, Spain, France, Malaysia, Singapore, and Taiwan — amplifies the campaign’s message that storytelling excellence transcends borders, category, and production scale. Delivered with the authority afforded by its legacy and reach, the campaign further consolidates the Telly Awards’ relevance amidst peers like the Emmy Awards, Cannes Lions, Clio, and Webby Awards, particularly as the category continues to blend traditional, streaming, and digital-first content. With a Clapboard Campaign Score of 63/100, the 2022 effort demonstrates how an authoritative montage can serve both as industry showcase and recruitment tool for the next wave of creative leaders. This campaign matters because it signals that excellence in media communication now draws from an ever-widening pool of creators with a truly global point of view, as the Telly Awards continues to set the benchmark for creative ambition in video and television.